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The 50/50 Project Scottsdale



As seen on Good Morning Arizona!

There are more people over 50 than ever before! This group is too big to be ignored, too experienced not to be listened too, and too gorgeous not to be celebrated. It's time to start a conversation about the beauty of aging. Join me on this adventure to share the common bond of being 50 and over!

We started advertising for The 50/50 Project Scottsdale in December of 2019. No sooner had we started doing consultations and scheduling shoots, we had to stop working because of the Covid-19 mandatory shut downs in Arizona.

We had booked several women before the shut down, and as we waited and watched what was happening in the world, we set tentative dates on the calendar and planned for them to happen as soon as we were able to safely and legally work again. When Arizona was allowed to open with precautions in late May, Shelley was back in the studio, wearing a mask for her clients comfort, and working to complete The 50/50 Project shoots previously booked.

As we began advertising sessions again, One thing became very clear. Women WANTED this experienced. Everyone was looking for a distraction from the situation that had become reality. No one was traveling, or being able to celebrate milestones. 50th birthdays, reaching weight loss goals, all of life's normally celebrated events came and went as the weeks dragged along uneventfully.

While this was going on all over the country, something magical was happening behind the doors and curtains at Franklin Photography Studios. Women over 50 were realizing that this "photo shoot thing" was so much more than "just" a photo shoot. At Franklin Studios, celebrations were still happening! Many times the women being photographed were caught off guard by it. "I had no idea how badly I needed this" one of the first clients in the studio said after her day of pampering.

As time marched on it became even more apparent that these photoshoots were meaningful and important on many levels. "In the beginning I knew the photo shoots would be transformational, but I didn't realize the level of emotions that would be experienced. Not just for the clients but for myself as well." Hearing the women's stories, getting to know their personalities during their consultation, shoot and reveal was an amazing way to spend an otherwise difficult year. There were a lot of happy tears shed during photo shoots, and some sad tears too.

The 50/50 Project was so amazing in 2020, and culminated in a Gallery Viewing and party at The University Club of Phoenix in November of 2021.

A word from Shelley: These photoshoots and the experience they provide many women aged 50 and above have changed my perception and feelings about growing older. This group of women have so much experience to share. They are simultaneously kind and wise, and a force to be reckoned with!

Women aged 50+ have shown me what self love and acceptance truly looks like, and I am blown away with the depth of their personalities and individual strengths.

What was known as The 50/50 Project has become a popular genre in the photography world since we began out first project in 2019! We're proud to say we were the first photography Studio in the Scottsdale/Phoenix area to offer them. We have now photographed over 100 women in this age group over the past two years. I've learned so much along the way. You are welcome to join us on this journey of story telling, and continued self discovery by booking your own photo shoot with Franklin Photography Studios.

The same photo shoot experience these women received is ALWAYS available for women 49 years old and over! Our NEW "Fearless over Fifty" photoshoots come with professional hair and makeup and 4-6 looks to showcase every element of your personality.

Your future self will thank you for taking the time to love yourself the way you are RIGHT now. Capture your personality for your loved ones and for yourself in gorgeous photos that will go on to tell your story for generations to come.

The 50/50 Project Scottsdale is wrapping up for 2021/22 with our second round of Fifty women. Their images will be showcased in a gallery Style exhibition at Franklin Studios Summer 2022, and the women will be celebrated in a gorgeous magazine created with images from all 50 Photoshoots.